About SIA

Our members are Southern hospitality leaders from the finest resorts in the southern states of Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, Virginia, Tennessee, Texas, West Virginia, and Washington DC.

SIA is proud to be the oldest hotel and lodging association in the US. Created in 1908, the organization was formed “to bring about a better acquaintance among the men of the hotel profession.” Today, our membership and industry have evolved and diversified as we provide resources for engagement and learning opportunities.

Our values are to connect, engage, collaborate and exchange. We accomplish this through our brand promise to inspire, innovate and evolve.  These values illuminate our programing, from our quarterly “Lessons in Leadership” webinars, informative news, to our crown jewel, our annual educational gathering.

Hotelier members of Southern Innkeepers are the visionary leaders and officials of hospitality properties and resorts located within the geographic area of the above-listed states and Washington DC.

Allied Supplier members are individuals supplying products and services to the hotel industry.

Southern Innkeepers Board of Directors 2025-26

  • Will Jones

    PRESIDENT
    NORTH CAROLINA

    Managing Director
    The Swag
    Waynesville, NC

  • David Friederich

    PRESIDENT ELECT
    GEORGIA

    President
    Barnsley Resort
    Adairsville, GA

  • Bill Lacey

    TREASURER
    SOUTH CAROLINA

    General Manager
    The Sanctuary at Kiawah Island Golf Resort
    Kiawah Island, SC

  • David Mars

    PAST PRESIDENT

    Managing Director
    The Umstead Hotel and Spa
    Cary, NC

  • Bruce Seigel

    VICE PRESIDENT
    FLORIDA

    General Manager
    The Colony Hotel
    Palm Beach, FL

  • Ralph Mahana

    VICE PRESIDENT
    LOUISIANA

    General Manager
    The Windsor Court
    New Orleans, LA

  • Eric Poovey

    VICE PRESIDENT
    SOUTH CAROLINA

    General Manager
    Hotel Domestique & Restaurant 17
    Travelers Rest, SC

  • Kristin Assad

    VICE PRESIDENT
    TEXAS

    Chief Operating Officer
    Exchange Hotels Management
    Ft Worth, TX

  • Gigi Vega

    VICE PRESIDENT
    VIRGINIA

    General Manager
    Boar’s Head Resort
    Charlottesville, VA

  • Elmer Coppoolse

    VICE PRESIDENT
    WEST VIRGINIA

    General Manager
    The Greenbrier
    White Sulphur Springs, WV

  • Wynn Salisch

    ALLIED REPRESENTATIVE

    Casablanca Ventures
    New York, NY